Can’t say I am completely responsible for that, but evidently I am not the only one embracing Pabst. Check out FreeWilliamsburg feature below and a Chicago Business article for more detail.
“Hipsters, it’s long been known, have led the charge in making PBR such a powerhorse in the shitty piss-water beer market. But when did this all start?” – freewilliamsburg.com
http://www.freewilliamsburg.com/archives/2009/09/pabst_blue_ribb.html