Ironically Hip Assets and Liabilities of Pabst Brewing Co. sold for $250M

Exhibit I: PP&E

According to several interweb publications, Pabst has been sold for $250 million. Experts agree, majority of the value is attributed to “post-bohemian hipsterness” premium.

Read details for yourself:

The Consumerist

A.V. Club

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Filed under A Touch of Class, Pabst, PBR, PBR, Pabst

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