You contribute once, you are considered a tipster. You do it twice, you are called a reporter. That’s what Brian Fishman is.
Per his second contribution to the blog, here is CNN Money article on the phenomena that has become PBR and an update on the potential sale.
“The brand has also cultivated a reputation as a hipster, offbeat beer — or what the president of the National Beer Wholesalers Association, Craig Purser, likes to call “retro chic” — positioning itself as an alternative to big, mainstream brands.” ~ Beth Kowitt